Privacy Policy
Effective Date: September 23rd 2024
Zumoko doo Novi Sad (“we,” “our,” “us”) is committed to protecting the privacy and security of your personal information in compliance with the General Data Protection Regulation (GDPR). This Privacy Policy explains how we collect, use, and share information when you visit our website, www.zumoko.com, and interact with our services.
1. Who We Are
Zumoko doo Novi Sad is a limited liability company registered in Serbia. Our company registration number is 21265098, and our registered address is Vojvođanskih brigada 28, 21000 Novi Sad, Republic of Serbia.
2. Information We Collect We collect the following types of personal data:
• Personal Information: Information you provide directly via our contact forms, such as your name, email address, phone number, and any other details you choose to provide.
• Automatically Collected Data: We use cookies and common tracking technologies (e.g., Google Ads, Meta Pixel, Facebook, Instagram, LinkedIn, TikTok, YouTube) to automatically collect data. This may include your IP address, browser type, device information, pages visited, time spent on the site, and interactions with our content.
3. Lawful Basis for Processing We process your personal data based on the following lawful grounds under GDPR:
• Consent: When you provide your personal data via contact forms, you consent to our use of your data to respond to your inquiries and provide relevant services.
• Legitimate Interests: We use tracking technologies to monitor and analyze website traffic and user behavior to improve our services and optimize marketing strategies. We ensure that our legitimate interests do not override your fundamental rights and freedoms.
• Contractual Obligation: When you provide us with contact information as part of a potential or existing business relationship, we process your data as necessary to fulfill contractual obligations.
4. How We Use Your Information We use the collected information for the following purposes:
• To respond to inquiries and provide support when you fill out a contact form.
• To analyze website traffic and user behavior using trackers to improve our marketing strategies.
• To serve targeted advertisements through platforms like Google Ads, Meta (Facebook and Instagram), TikTok, and YouTube.
5. Data Sharing and Disclosure We may share your personal data with:
• Third-Party Service Providers: Who assist us in operating our website, conducting marketing activities, or providing analytics (e.g., Google, Meta, Facebook, Instagram, TikTok, and YouTube).
• Legal Compliance: We may disclose your data to comply with legal obligations or enforce our terms of service.
We do not sell or rent your personal information to third parties.
6. International Transfers of Data
We may transfer your personal data to countries outside the European Economic Area (EEA) for processing by third-party service providers. In such cases, we ensure that adequate protection measures are in place, such as Standard Contractual Clauses (SCCs) or equivalent mechanisms, to safeguard your data.
7. Data Retention
We will retain your personal data only for as long as necessary for the purposes outlined in this Privacy Policy or as required by law. Contact form data will be retained for 60 months, unless you request deletion earlier.
8. Your Rights Under GDPR
Under the GDPR, you have the following rights:
• Right to Access: You can request access to the personal data we hold about you.
• Right to Rectification: You have the right to request corrections if your data is inaccurate or incomplete.
• Right to Erasure: You can request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected.
• Right to Restriction of Processing: You can ask us to limit the processing of your personal data in certain circumstances.
• Right to Data Portability: You can request that we transfer your personal data to another organization or directly to you, in a structured, commonly used, and machine-readable format.
• Right to Object: You can object to the processing of your personal data for direct marketing or on grounds relating to your particular situation.
To exercise any of these rights, please contact us at info@zumoko.com.
If you believe that our processing of your data violates your rights under GDPR, you have the right to lodge a complaint with a data protection supervisory authority, such as the Serbian Commissioner for Information of Public Importance and Personal Data Protection or your local EU supervisory authority.
9. Data Security
We take reasonable steps to protect your personal data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is completely secure.
10. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to collect data about your browsing activities. These technologies help us:
• Personalize your experience by remembering your preferences.
• Analyze how visitors interact with our website.
• Deliver targeted ads based on your interests.
You can manage your cookie preferences or disable them through your browser settings. For more information, refer to our Cookie Policy.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date.
12. Contact Us
If you have any questions about this Privacy Policy or your data protection rights, please contact us at:
Zumoko doo Novi Sad
Vojvođanskih brigada 28,
21000 Novi Sad,
Republic of Serbia
info@zumoko.com
